Building relationships with other successful online marketers can be profitable for both. But how to convince them to partner up with you? It’s not as hard as it sounds. I’d like to give you 4 steps that you don’t want to overlook.
Step#1: Develop a USP for Your Request
Most people in business have heard the advice that you’re supposed to have a Unique Selling Proposition (USP) for your customers, but a USP also helps when you are seeking joint venture partners. The most sought-after JV partners receive requests on a daily basis. You’ll want to strategize to stand out from all these others who are trying to get their attention.
The best way to accomplish this is to think about how your offer is different from the other offers out there. What are you going to offer to that person’s customers that no one has before? Take the time to work this out so your offer will be attractive.
Step#2: Pay Attention to the Marketer
Many marketers just focus on sending many JV requests out hoping that someone, anyone, will say yes. The problem is that the most seasoned marketers can spot this a mile away. If you’re asking someone to promote to their list, you’ll get better results if you do some research on the marketer before you approach them. Whatever you do, don’t send a group mailing or a form letter to the JV partners. It needs to be personal to them to get any attention.
Here is a suggestion: Take a look at the websites they run and opt in for their newsletter. What kinds of offers do they normally promote? Knowing this key fact is important so you can determine if your offer may be something that would interest their target market. If not, save their contact info for another date.
Step#3: Compose the Proper Request
Now that you have decided who to send your JV requests to, it is time to craft and compose what you are going to say in your request.
Get straight to the point. These marketers are extremely busy and time is money. Eliminate fluff and flowery language. Be friendly, but stick to the task at hand. You will also want to make sure to read and reread your email before sending. Even if you have had dealings with this particular marketer before, write your letter in a professional tone.
Step#4: Plan Ahead
If you’re looking for JV partners for a launch, the timing can make things a bit more difficult.
You have already spent a lot of time preparing your offer and getting it ready to go. It can be very stressful to attempt to get those last minute details together in time for your launch. Inquiring about potential JV partners should not be one of the last minute details.
Be sure to respect the schedules of your potential partners. Many of them plan their promotions out months in advance. So, giving them advanced notice will help you get a much better response. If your product is close to being ready but not yet completed, you still may want to put out JV requests. Even if they request that you contact them again at a later date, at least you have made the first connection with them.
Be realistic. You might be faced with rejection even if you do everything “right.” Sometimes marketers are too busy, don’t promote others’ products very often, or have another reason why they can’t promote you. Don’t get discouragesd. Keep searching and you’ll find the right JV partner to assist you on your journey to internet marketing success.
If you’d like more help creating partnerships you can get an easy guide at:
It doesn’t have to be hard. Give it a try. It could create the business growth you have been looking for.
